With Amazon, BMW is creating a knowledge hub to extend effectivity

© Reuters. FILE PHOTO: Headquarters of the German luxury car manufacturer BMW in Munich

By Nick Carey

LONDON (Reuters) – BMW has developed a data hub with Amazon’s cloud computing division (NASDAQ 🙂 to show that companies are increasingly using “big data” to increase efficiency.

“We want to switch from well-managed decisions to data-driven decisions,” said Kai Demtroder, Vice President for Data Transformation at BMW. “We have a few hundred data scientists at BMW, but the goal is to make the data accessible to everyone.”

According to Demtroder, the “Cloud Data Hub” from BMW has proven itself when the COVID-19 pandemic affected automobile production in the spring. Data from Amazon Web Services (AWS) enabled the German automaker to determine which suppliers were having problems.

“This was a clear case where we all had the data and could use it immediately to respond to the crisis,” he said.

BMW and AWS have been working together since 2015 and have jointly developed the automaker’s data hub over the past year and a half.

Up to 5,000 BMW employees are also trained in the use of AWS technologies in order to make better use of data.

The hub will use artificial intelligence and machine learning to predict consumer demand for BMW vehicles so that the automaker can order the right parts from suppliers, comply with regulations in different markets, and automatically review requirements for new vehicle design.

According to market research firm MarketsandMarkets, the global market for cloud storage services is expected to grow from USD 50.1 billion this year to USD 137.3 billion by 2025.

Last week, Canadian tech specialist BlackBerry (NYSE 🙂 and AWS said they had developed a cloud-based software platform to help automakers and suppliers standardize vehicle data.

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