While you can manage both by yourself by implementing landing page best practices, in the marketing startup phase, it’s best to make your landing pages available to colleagues so you can increase your conversion rate among all parties. Walk the walk. Your customers want to see creative, tangible results, and thereby walk through the motions of the desired action. Illuminate the path to get there by demonstrating how your company solves their pain point. Involve them by labeling and positioning your offers along the way. Penpath eCommerce dashboards revealed that adding social proof or a name to specific form fields increased conversions. Here’s what a sales landing page might look like: “Would you like to own your record? Call now.”
When scanning through analytics, try to identify qualitative, persuasive signs of optimizing your landing pages. When optimizing several pages, measure conversion performance, conversion rates, and visitor interaction to continually hone and improve your metrics. Leverage colorful, eye-catching images throughout the page. Keep all of these techniques top of mind when constructing landing pages and you’ll see a clear and significant increase in conversions post-launch. Marketing and landing page design tip #2: Keep it simple. If you want to create enticing landing pages, use elements that stand out to customers. To make a landing page that converts, start by defining values first, asking how you can help your customers, and most importantly, offer to do so. For example, Accucare St. Louis home health care is one of the leading landing page software solutions for small businesses. On their homepage, they present a fun, interactive, daytime, TV-style ad that features a witty personality. They’re showing off their brand personality and visualizing their brand’s message to guide prospects into clicking. Then, to promote their service offerings, they’ve purple, fluid written copy that entices their prospects to learn more about it. This simple yet visually engaging landing page quickly entices Mackler ACT tutorings target demographic to join their email list and start their free trial.
Knowing your target customer is at the center of your strategy, think about how you may entice them to get to your website. Test elements like color, background, text, size, shape, and design, so that your website visitors can quickly understand which elements can be used and what offers they’ll receive. To boldly stand out, invest in a layout that does. Create copy that engages your site visitors. Ask for their personal information in plain sight. And have fun with colorful, eye-catching images and dynamic semantic CTAs. Landing Page Design Best Practices Be clear and concise, but personalized Include a prominent call-to-action button Due to demand, real estate on landing pages is limited. Make sure there’s enough room to accommodate visitors with enough information to purchase. Give important information above the fold and don’t forget to provide a walkthrough of the offering during the homepage experience, like they do at Total Organics Recycling. Even with the optimization features and smart targeting options available, clickthrough rates and conversion rates are still critical to measure. If the audio is not playing, it should be. If it isn’t, you may have left valuable traffic on a page. Test different sources and placements to find the most effective option.