How To Build A Positive Company Culture

Culture can have a major impact on the bottom line. Happy employees are more engaged, productive, and stay longer. They also provide better customer service which is considered by consumers to be the biggest influence on their buying habits. Not to mention that happy employees simply feel better about their jobs and life in general which makes for fewer sick days and other health-related problems as well as lower insurance costs (source).

Americans spend $300 billion each year trying to recover from issues caused by stress at work (source) but many companies don't even realize they're causing said stress with poor cultures. A stressful job doesn't just make you want to buy antacids and sleeping pills; it costs American businesses nearly $200 billion per year due to absenteeism, employee turnover, and healthcare costs (source).

When someone walks into a company for an interview you can usually tell fairly quickly whether or not they'll fit in. Some companies require applicants to go through multiple rounds of interviews with different people to really get the feel of who they are as an employee but even if it's just one person doing the interview one thing remains true: they already know what kind of people they want representing their business.

Some common traits that these people often value include resilience, confidence, intelligence, and creativity amongst others (source). Not everyone is going to be good at sales or marketing but by looking for potential employees that have these traits you're getting ahead of the game right off the bat because those are qualities that will help build high-performing teams.

By hiring for the culture you're not just building a company of good people, you're creating the foundation for success. The truth is that it takes more than just smart or talented people to make something great; it also requires synergy, collaboration, and cooperation across all levels which is only possible with strong leaders who are able to maintain an upbeat atmosphere where everyone can thrive.